Hit reality TV competition The Voice continues to make waves. After two successful seasons, the producers have now sent the search for the best voice overseas to the land down under: Australia. In true Voice fashion, the four Voice Australia judges are experts in their genres. One of them is country superstar (and Aussie native) Keith Urban.

On the May 28 episode of The Voice Australia, however, it wasn’t just Keith’s smooth Australian accent that made a notable appearance on the show; viewers also saw a ‘brief’ hint of his snug-fit Calvin Kleins (just the waistband). Almost instantly, screen caps exploded on the Internet and sparked some interesting social media activity. Most notable is a brand new Twitter account by the name of @KeithsUndies. What’s better, it already has hundreds of followers!

Made my first appearance on #TheVoiceAu tonight, it's nice to get out and about sometimes.—
Keiths Undies (@KeithsUndies) May 28, 2012

Other tweets include puns for the peeking undies as well as interaction with other fans of The Voice Australia.

Hello everyone, you may call me Calvin x #TheVoiceAU—
Keiths Undies (@KeithsUndies) May 28, 2012

@DanicaaaRae I hope I get to make an appearance again, although sometimes I'm just left at home x—
Keiths Undies (@KeithsUndies) May 28, 2012

Not to be outdone, there’s also @KeithsBum.

Looking forward to the #TeamKeith group performance next week. I, of course shall be workin it. From Behind. #TheVoiceAU—
Keith's Bum (@Keithsbum) May 28, 2012

Keith is a judge on the The Voice Australia alongside Delta Goodrem, Joel Madden from Good Charlotte and Seal.

-Jodi Phillips / The New 103.7